Hi everyone, this week, Kent McMackin, President of Physician Leaders for Today, will be talking about how to use LinkedIn to help you in your transition into non-clinical roles. I have seen so many questions, posts, courses, and general advice about LinkedIn that it’s time to ask the expert who has helped thousands of physicians position themselves successfully on LinkedIn.
Question: “So Kent, what the heck am I supposed to do with this LinkedIn profile thing?”
Think of LinkedIn as being the marketing firm you just paid money to market your new business offering with.
On LinkedIn your business is you: what you did in the past, what you do now; and where you are heading (value proposition).
Your LinkedIn profile, like your new leadership/administrative CV needs to clearly define your value proposition.
Unless you are well known in the industry; you have to connect the dots by including well known industry metrics that clearly show that as an MD or DO your value proposition includes an advanced understanding of the clinical or nonclinical career path you have listed.
I use “The Ripple Effect” as a vehicle to accomplish this transition (The Ripple Effect: a situation in which one event produces the spread of further events; or, a series of things that happen as a result of an initial event; such as seeing a patient during their initial visit).
Once your LinkedIn profile is complete it becomes an offensive weapon to secure a job.
Notice I said secure a job. LinkedIn has a robust job board, but there is a big difference between applying for jobs along with hundreds of other applicants and being selected for a job.
LinkedIn provides a platform that can be used to increase your likelihood of being selected for a job. It has an advanced platform/social network that can immediately assist you with strategically improving existing relationships and new relationships with people in positions that can further your career.
LinkedIn layers in the capability to network and career path by joining blog sites, professional sites, organizational sites; and, academic sites both clinical and executive.
There you have an opportunity to again share your value proposition; finally, you can write about and share with others literature that defines who you are as a person, physician, and leader in the industry.
Find a gap in a service or product within the healthcare industry and start a discussion. So, be optimistic, be original, speak to your audience, use your voice.
If you are looking for a job, here are five (5) things that you can do to assist you:
1. Under “See contact information” make sure you key in your cell phone number and email address.”
2. If you click on the pencil that allows you to “Edit Introduction” and add information about yourself under your picture.
Under Headline, key in (for example: Physician seeking administrative positions in Utilization Review; Physician Informatics; GME; Government Relations, etc.
3. Continue Edit introduction:
Under “Summary” list no less than three and no more than five services or products experience you have in the professions you listed in the “Headline” section.
For example list: Utilization Review as one, under that add three specific services or products where you have expertise that would draw a hiring organization to you.
4. In the query box (where you search for people and jobs key in, one at a time, the professions you have an interest in; for example: “utilization review.”
This will bring up jobs, people who currently work in UR that you could network with; organizations in UR; and, groups that you can join to network and share your voice in UR discussions; and finally a section titled “People also searched for section where you can expand your networking and knowledge in UR.
5. Articles & Activity: Write an article about the new profession you are seeking to transition to: share your voice about how you would improve access, quality and equity for patients to services and products.
This article should clearly show how your MD and experience would allow you to improve the service and product by improving communication, cooperation, and collaboration between all stakeholders; tie in physicians, nursing, ancillaries, administration, etc.
DO NOT think that defining how bad a product or service is will elevate you; instead share optimism in your leadership and method/process for application of something better.
I hope you guys were able to follow along and work on your LinkedIn while reading this post; because if you did, your LinkedIn profile may already stand out more than many other people’s and you might start hearing from recruiters with just these simple changes.
Remember this is general advice for everyone, if you want to see what Kent would advise based on your own specific situation, you can email him at firstname.lastname@example.org.
Kent can also be found on LinkedIn